THE ORIGIN
Oro Reserve is a Dallas exotic car rental company offering Lamborghini, Ferrari, McLaren, Porsche, and Rolls-Royce vehicles with refined service and curated experiences. The company was founded by Andrew Johnsen and Nick Valenta with a shared vision to deliver elevated automotive experiences.
The founders, Andrew Johnsen and Nick Valenta, were golfing in August 2021 discussing other business and playing one hell of a round (admittedly, Andrew was winning). On the eighteenth hole, and probably to distract Nick from a comeback surge, Andrew brings up an idea he had been toying with to start an exotic car rental business. Nick jumped in as Andrew was explaining and agreed it must be done as he had also been exploring this idea. In fact, he had a brand ready for the endeavor. With Andrew’s investment management and strong operating background and Nick’s private equity and creative agency expertise, Oro Reserve was born.
Fueled by passion and the perfect partnership, Andrew Johnsen and Nick Valenta navigated how to invest in the right fleet, how to set up the optimal legal structure, and how to ensure adequate risk management measures were in place.
After that, they were ready to start Oro’s engine. Their first purchase was a Porsche Targa 4 GTS, which rented so frequently that they quickly added to the fleet four months later and haven’t stopped since.
This is a story of the American dream, and two dudes simply wanting all others to live life and enjoy the finer things by experiencing Oro Reserve.
THE MISSION
The connection between a road, a vehicle, and a driver is difficult to explain until you experience it for yourself. Your hands gripping the wheel, the response of the engine beneath your foot, the sound of the car around you, and the right song playing at exactly the right moment can turn an ordinary drive into something memorable. For a moment, the road becomes your own and the experience is entirely yours.
We respect art and love exhilaration. To us, automobiles are one of the most immersive forms of design because they are meant to be experienced rather than simply admired. The shape of the bodywork, the sound of the engine, the materials inside the cabin, and the feeling behind the wheel all work together to create something that engages nearly every sense.
Today, Oro Reserve brings that philosophy to exotic and luxury car rentals throughout Dallas and the surrounding DFW area. Our collection includes carefully selected vehicles from some of the world’s most celebrated manufacturers, with each reservation centered around the actual vehicle you choose. From weekend drives and special occasions to weddings, events, photo shoots, business travel, and simply experiencing an extraordinary car for the first time, we believe the vehicle should be as memorable as the reason you reserved it.
Every part of the Oro Reserve experience is designed around thoughtful service, from the condition and presentation of each vehicle to personalized reservations, pickup and delivery, and responsive communication throughout your rental. Cars remain at the center of what we do, but the idea behind Oro has always been larger: creating experiences worth remembering and giving our guests the opportunity to enjoy exceptional automobiles the way they were meant to be experienced.
Experience is everything.
Andrew Johnsen & Nick Valenta
