Two dudes and a car – the true origin story summed up in five words. If that doesn’t sound cliche, it gets even better.
The founders, Andrew Johnsen and Nick Valenta, were golfing in August 2021 discussing other business and playing one hell of a round (admittedly, Andrew was winning). On the eighteenth hole, and probably to distract Nick from a comeback surge, Andrew brings up an idea he had been toying with to start an exotic car rental business. Nick jumped in as Andrew was explaining and agreed it must be done as he had also been exploring this idea. In fact, he had a brand ready for the endeavor. With Andrew’s investment management and strong operating background and Nick’s private equity and creative agency expertise, Oro Reserve was born.
Fueled by passion and the perfect partnership, Andrew Johnsen and Nick Valenta navigated how to invest in the right fleet, how to set up the optimal legal structure, and how to ensure adequate risk management measures were in place.
After that, they were ready to start Oro’s engine. Their first purchase was a Porsche Targa 4 GTS, which rented so frequently that they quickly added to the fleet four months later and haven’t stopped since.
This is a story of the American dream, and two dudes simply wanting all others to live life and enjoy the finer things by experiencing Oro Reserve.
The love triangle of a road, a vehicle, and a driver is one that will forever be an unexplainable experience, until you get to experience it. Your hands gripping the wheel, your foot feeling the power of the engine roar through the car as it sparks a combustive reaction that launches you forward, all while listening to a song that makes you feel as if you are the star in your personal movie; what is better than that?
We respect art and love exhilaration. To us, cars and food are the best forms of art because they are immersive and both are experienced everyday. Both a beautiful car and a flavorful meal can take you on a journey that results in sensory overload.
While we started with cars, we hope to grow our passion project of a business and ultimately provide Dallas with a true world class experience. We hope Oro can serve as a place that promotes all forms of immersive art. Cars will always be the main showpiece of the facility, but we plan on inviting our Oro renters and other friends to join us for monthly meetings of the minds where we will bring in renowned chefs, have globally acclaimed art on the walls, and foster a community of friends bound together by a love of art that one can see, smell, hear, taste, and feel.
Until then, we will remain the gold standard in luxury car rentals.
Andrew Johnsen & Nick Valenta